The MLQ Advertising Manager is responsible for all MLQ advertising-related activities and will report directly to the MLQ Marketing Director. The MLQ Advertising Manager will be responsible for the lifecycle of MLQ advertising campaigns with a special focus on the sales of MLQ Championship tickets.

GENERAL RESPONSIBILITIES

• Coordinate all advertising-related activities.
• Create and maintain MLQ’s advertising budget.
• Coordinate with MLQ Finance Department for billing-related items.
• Conceive, create, deliver and proof MLQ advertising campaigns for various sources of media (internet, print, broadcast). You would be assisted by various members of the MLQ Marketing team in these efforts.
• Participate in, understand, and apply the findings of traditional market research and testing to the digital advertising space.
• Work with the MLQ Social Media Manager to assess the success of campaigns during campaign flight and optimize/adjust accordingly.
• Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts.
• Understanding of the primary KPIs that determine success of digital advertisements.

ADDITIONAL REQUIREMENTS

• Demonstrated understanding of modern advertising (digital, experiential, and social).
• Proven success with an advertising campaign.
• Copywriting experience preferred.
• Strong working knowledge of digital and social media landscape with a clear understanding of the following:
– Distribution platform – understanding of the various digital platforms such as Facebook, Twitter, YouTube, Instagram, Snapchat and site-driven placements and the best practices for those platforms.
– Types of content – a working understanding of the different ad types used digitally.
– Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space.
•  Knowledge of social media platforms and understanding of best practices in social media required.
• Google Suite proficiency required.
• Proficiency in Canva and Adobe Creative Suite preferred.
• Knowledge of Google AdWords preferred.
• Excellent written and verbal communication skills.

To apply, please fill out our application below. In the “Cover Letter” field please briefly note why you would be a good fit for MLQ. Links to websites/blogs and your personal social media accounts (Facebook, Twitter, Linkedin) are required and should also be entered into the aforementioned “Cover Letter” field. Questions? Contact us at [email protected].